As smart drugs like IQuity flood Silicon Valley and other start ups, some question ‘has ambition and the will to win pushed us too far?’
OXFORD– As scientific research around cognition has improved rapidly in the last few years, a growing number of entrepreneurs are discovering the new class of legal, effective, and safe smart drugs that help with focus, concentration, retention, and energy.
“Study Drugs” used to mean the dangerous and illegal misuse of prescription pills. However, a new class of pills called nootropics are providing an affordable, safe, legal, and effective alternative. With the gaining popularity bundled with how rare the ingredients are, top selling cognitive enhancers like IQuity are fighting to keep up with the demand.
With the access to these legal and safe supplements becoming increasingly popular, even regulators, whose role it is to maintain fair competition, are scrambling to assess if new rules need to be implemented to prohibit them, despite the fact they are safe and legal.
Certain industries like trading, are dependent on traders being mentally dexterous, sharp, and on point functioning on little sleep. Smart drugs can help improve their energy, focus, memory and more.
“The question is not whether they are safe, it’s whether they create an environment that is inherently unfair in terms of competition,” one regulator opined, on the condition of anonymity – using enhancing supplements in the workplace can create an unfair advantage”
Entreprenuers love smart drugs for the edge it gives them at work. Much inked has been spilled on the subject, with places like CNN, Huffington Post, and CNBC investigating smart drugs and their impact.
Top CEOs from the tech world have been known to use nootropics. Sir Richard Branson was involved in a marketing campaign in 2011 for the Virgin Produced film “Limitless,” starring Bradley Cooper.
Although the advertisement can definitely be seen as nothing more than hype for a movie, it is intriguing that it poses a question about whether or not Branson utilizes smart drugs.
“Professional athletes take performance enhancers too,” one CEO commented. But he pointed out that they are not simply magic pills, and effects can be proportional to ones potential, “they take you to the next level – smart drugs can make the average into great and the great into legendary.”
“This is what is concerning to our ethical compass, ” the regulator added, “these pills clearly give entrepreneurs and businesses an edge.”
But the founders of IQuity, don’t see it as an issue.
“We are comfortable taking supplements to aid our muscle growth, there should be no taboo against using supplements to enhance our brain.”
With the continued scientific development of smart drugs and their growing popularity, will specific industries, like trading, move to testing, much the way the NCAA does for its athletes?
“You never know,” said the regulator. “It wouldn’t surprise me. ”